Reductive Design vs. Hybridization

The Clock-Radio

The Refrigerator

  • 24.2 cubic feet of storage to hold all your groceries
  • High efficiency LED lighting
  • Exterior ice and water dispenser
  • The upper drawer in the freezer comes out automatically
  • Increased power efficiency
  • 21.5” Wi-Fi enabled touchscreen
  • Creates shopping lists
  • Shares calendars, photos and memos
  • Streams music and videos
  • In-home tutorial, where a product specialist will explain all the functions, provide tips-and-tricks, and answer any questions
  • One year parts and labor warranty

The Desk

Theory as Practice

Experience designer

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Adam Di Angelo

Adam Di Angelo

Experience designer

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